22 Tips for promoting your band

1. Build a band website. This is a must!

2. Create a profile on as many relevant music websites as possible (view list)


3. Stay in contact with your fans online and in person. Build a relationship, get the banter going.


4. Contact your local newspaper to see if they will do a write up on your band. Journalists are always looking for content to write about, get creative, come up with an angle and if you don’t ask you won’t know.


5. Have business cards and press kits ready to give out. Remember to include links to your website and fan pages.


6 Start a newsletter to keep your fans in the loop, offer them cheap tickets or giveaways. Try constant contact or mailchimp


7. Ask to open for more established bands! Leverage off their reputation and their fans could become your fans


8. Promote your band's website on social media sites. Every time someone ‘likes’ or ‘comments’ on a social networking site, an average of 150 people see that notification.


9. Video, video, video!!! 56% of searches on the internet are for video content, they’re highly rated by search engines so a great way of getting your band seen and your sound heard.


10.Post in online community forums and message boards


11. Sign up to local search directories, most of them are free.


12. Set up a Blog. Remember people want 3 things out of the internet; information, interaction and entertainment so “tick off the 3 and get traffic for free”.


13. When you’re just getting started, be prepared to play for FREE, you’ll get more gigs and if the venue likes you they’ll often offer you money to play again. Got to start somewhere!  


14. If you play covers, promote your band to Wedding planners, often a decent pay check involved.


15. If you get the girls to your gigs you get the guys to your gigs!


16. Play a great live set! think outside the box and come up with an angle so you’re memorable. Don’t bite the head off an animal but you get the picture.


17. If you want to be seen, you need a sweet ride (like this one


18. Ask local radio stations to play your music, they’re often looking for new stuff to play and often willing to help out. Again, “you never ask, you never know”.


19.Network, Network, Network. Get around the right people, if you want to step it up you may need to mix with a new crowd.


20. Giveaways provide an incentive for someone to like you, follow you and attend your gig. Your music is the easiest thing you can giveaway for free but brainstorm with your band, you might come up with something else like free vodka jelly shots at the door…


21. Advertise your gigs in every gig guide available


22. Take hundreds of photos of your band and post them on photo sharing sites, remember to include a hyperlink back to your website or fan page.